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I was chatting with a colleague about how important crisp headshots are when you are trying to build a strong personal brand online nowadays. She sent me a link to a digital marketing blog that breaks down how professional portraits can drastically change your visibility on lifestyle apps. They actually referenced the homepage of Crown Casino Sydney to show how contrasting graphics and clean typography catch attention instantly in the AU. Presentation really dictates how people perceive you. Quite similar to my experience with a painter in Birmingham last month. He took my deposit, delayed the work for weeks, and then did a rushed job that looks completely uneven.